Incentive Insight - The total market for incentive travel and merchandise in 2006 was $46.1 billion, with merchandise representing $32.7 billion and travel accounting for $13.4 billion. (Source: Incentive Federation)
Experience Economy - Seventy five percent of marketers in the U.S., the U.K., Europe, China and Australia affirm they will increase spending on experimental marketing in 2008. Of those planning an increase, half plan to spend five to ten percent more than in previous years, 12 percent will increase spending by 11 to 25 percent and almost one in 10 says they will increase spending by more the 25 percent. (Source: Jack Morton Worldwide)
Campaign Costs - Political campaign spending on advertising media and marketing services is expected to rocket to an all-time high of $4.5 billion in the 2008 election cycle, as an acrimonious political environment, record fundraising and the high number of presidential candidates are driving an unprecendented media spending splurge. (Source: PQ Media)
Click Here - Online ad spending is expected to reach $27.5 billion in 2008, an increase of 28.5 percent over 2007, according to internet research firm eMarketer. This spending will be driven in part by paid search engine advertising, which is expected to climb nearly 32 percent over last year to reach $15.5 billion. Additionally, newer ad platfors will impact the expenditures. Online vide ads are predicted to hit $1.4 billion in 2008 (up 74 percent), and social network advertising is projected to reach $1.6 billion (up 70 percent). (Source: eMarketer and BtoBonline.com)
Source: PPB Magazine
