Ever wonder how people start their t-shirt business? When you see a clever saying on a shirt - do you get the feeling that you could've designed that? Or come up with your own list of one-liners? Let us sort it out for you right here.
First - you have to figure out a NICHE market. This should all be spelled out in your business plan. Are you going to cater to moms and babies? Hip, young professionals with a sense of humor - or the more preppy type. Once you have identified your demographic, you're over the first hurdle.
Second - how and WHERE will you sell your goods? Do you have an online store? Do you want to sell it through a retailer? If so, getting your concept and design ideas in a DIGITAL PORTFOLIO might help you market your ideas. If this how you intend to market your product, make sure those you approach have some sort of Non-disclosure agreement. That way, you protect your clever ideas. Some samples and prototypes might help too.
Organic tshirts are a HOT trend right now. Additionally, your imprint can be done in an environmentally 'friendly' way. (Photo: Vantage)
Third - consult with a distributor/Ad specialist and establish a trusting relationship. (NOTE: WEBBMAR is a distributor/ad specialist) You can print in ready made apparel or your own Private Label. Ad Specialty consultants have trusted suppliers and access to almost all the channel market garment mills. We know where the shirts are, which mill in what state. We also work with imprinters who can decorate for you. Ad Specialists are members of an industry with access to a huge network of suppliers, product and marketing information. You have options of having your apparel made overseas (minimums apply) or imprinted domestically. Either way, you will be given all the facts, quantities, pricing levels so you can plan accordingly. It is best to start small, minimize overhead to get the max out of your cash. It's also good to remember some basic Economics - like the rule of supply and demand.
Fourth - BRANDING. BRANDING. BRANDING. You need to differentiate yourself from other brands. What's cool and unique about your design. If you don't have a logo or a tagline yet, an ad specialist can help you with that. A Private Label can be done here in the USA. Once you've identified your 'brand logo and identity' - be consistent. (Sometimes, this is where you'll get stuck. Remember, you'll own this image/logo for a long time, so once you give it a green light..remember you'll have to like it for a long time). You might want to ask your friends to wear some of your shirts as word of mouth is a form of 'viral marketing'. A focus group made up of your true best friends can help critique.
FIFTH - Product LAUNCH. Consider a splashing debut for your 'collection'. Create a buzz. Generate curiosity. Consider a trendy store or a progressive community. Consider 'limited supply'. Create the 'i want that' need and slowly grow your business.
Here's to you and your bright, clever ideas! May they all come to fruition!! Set your dream in motion, envision your goal. Make it happen!